What do you want to be famous for? This chapter encourages you to think about your values and why you think your company is special. It shows you how to craft a shared vision, through identifying the company mindset and the unique skills which you offer.
"This is a very accessible, inspiring book for entrepreneurs and managers. It is filled with timely examples"
Walter Kuemmerle, President, Kuemmerle Research Group Ltd and former Professor, Harvard Business School